Poseidon Sports — Est. 2022
We serve as the trusted partner for professional & college athletes, international brands, and major league teams looking for expertise within their current sports marketing strategies.
About Poseidon Sports
Poseidon Sports was built to give elite athletes the representation and strategic guidance they deserve in one of the most competitive eras in professional sport.
Drawing on deep expertise across the NFL, ATP, NCAA, Formula 1, and some of the world's most influential sports properties, Poseidon Sports provides stability and vision to athletes navigating limited roster spots, a shifting NIL landscape, and the pressure to build a lasting personal brand.
From initial outreach to daily management and long-term brand strategy, Poseidon Sports ensures every athlete is prepared, protected, and positioned — on the field and beyond it.
To be the most well-rounded operator in the sports marketing ecosystem — allowing our clients to find "Peace in the Pursuit."
NFL · NBA · ATP · NCAA · F1 · FIFA · MASL · NBL · Track & Field · Tennis · Volleyball · Gymnastics · Soccer
Relationships with teams, leagues, brands, and media properties across North America, Europe, and Australia — built through front-office experience at sport's most iconic properties.
We partner with professional & collegiate athletes to build the framework of their brands — with discipline, curiosity, and an unconditional belief in what sport can provide those willing to commit to it.
What We Do
Poseidon Sports serves as the trusted manager and first point of contact for our athletes. From outreach to daily management and marketing strategy, we ensure every athlete is prepared, protected, and positioned for long-term success across the NFL, ATP, NCAA, and beyond.
Our team connects athletes and brands to create powerful partnerships that resonate with fans worldwide. We develop innovative sponsorship, advertising, and experiential campaigns that amplify visibility and engagement for both athletes and corporate clients.
Poseidon Sports partners with teams, leagues, and companies to deliver clear, actionable strategies in today's complex sports marketplace — combining deep industry insight with data-driven consultation to maximize commercial value and brand equity.
Our Roster
The Agent
Rami Scheetz is a process-driven sports business executive whose career spans the NFL, ATP, NCAA, F1, and some of the most prestigious sporting events in the world.
Currently at Optimum Sports — where the firm consults on over 25% of all Super Bowl marketing campaigns — Rami brokers over 75 brand partnerships annually, connecting the world's most recognized companies to the audiences that matter most across professional and collegiate athletics.
Before Optimum, he built his foundation through front-office commercial roles at sport's most iconic properties: the Miami Dolphins, F1 Miami Grand Prix, Miami Open, Copa America, and FIFA World Cup. As Founder & CEO of Poseidon Sports, he represented 40+ professional and collegiate athletes in their commercial ventures off the field.
A two-time Iowa State Tennis Champion, Marquette Men's Tennis Captain, and former coach at the Rafael Nadal Elite Academy, Rami built his career the same way he competed — with discipline, curiosity, and an unconditional belief in what sport can provide.
"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does." — Nelson Mandela
For Brands & Organizations
Sport is the most powerful storytelling medium on earth. Poseidon Sports connects brands and organizations with the emotional resonance that only authentic athletic partnerships can deliver.
For corporate clients, we offer tailored marketing strategies that unlock the storytelling power of sport — creating campaigns that move fans and drive measurable business outcomes across the NFL, F1, ATP, and beyond.
We partner with teams, leagues, and companies to deliver clear, actionable strategies — combining deep industry insight with data-driven consultation to maximize commercial value and long-term brand equity.
Partner With UsConnect your brand with elite athletes whose values and audiences align with your target market.
Innovative campaigns that leverage the power of sport to amplify your brand's message globally.
Strategic guidance on high-value naming rights and venue sponsorship opportunities.
Data-driven consultation on consumer behavior, commercial direction, and new market entry.
Fan engagement activations that create lasting emotional connections between brands and audiences.
Get In Touch
Whether you're an athlete looking for representation, a brand seeking a partnership, or an organization in need of strategic guidance — we'd love to hear from you.